When RVers arrive at your park, their first thought isn’t “How’s the Wi-Fi?” But once they’re settled, connectivity quickly becomes one of the most important aspects of their stay. From streaming and remote work to managing smart devices, guests expect Internet to “just work.” If it doesn’t, your reputation – and revenue – can take a hit.
Consider this: a single bad experience can cost you far more than the monthly cost of enterprise Wi-Fi. Forbes reports it costs six times more to acquire a new guest than to retain an existing one, and the Northridge Group found that 72% of customers will switch to a competitor after just one bad experience. If poor connectivity is what they remember about your park, you may not get a second chance.
Why Campground Wi-Fi Is So Difficult
Unlike residential broadband, outdoor hospitality connectivity is an entirely different challenge:
- Scale: Hundreds of RVs and thousands of devices may compete for bandwidth across acres of land.
- Density: Each family brings multiple connected devices, often needing simultaneous streaming, gaming, and work applications.
- Interference: Terrain, trees, and rigs themselves block signals in ways home Wi-Fi never encounters.
- Inconsistent demand: Bandwidth spikes during evenings, weekends, or rainy days, requiring robust design and monitoring.
As AccessParks puts it, “The state of Wi-Fi in RV parks has been mixed at best – similar to brown water coming out of the faucet in your rig. Designing, engineering, monitoring, and maintaining Wi-Fi in a park is exponentially more difficult than in a home.”
AccessParks’ Turnkey Solution
Rather than piecing together multiple vendors and hoping for consistency, AccessParks delivers a fully managed, enterprise-grade system designed specifically for RV parks and campgrounds. Their approach addresses the entire lifecycle: engineering, fiber coordination, installation, guest support, and ongoing monitoring.
What operators can expect from AccessParks’ turnkey approach:
- Guaranteed minimum speeds of 50 Mbps per device—even during peak hours
- 24/7 monitoring and live support for both operators and guests
- No upfront installation costs to remove financial barriers to entry
- Discounted monthly rates for FRVCA members
The Business Case for Better Wi-Fi
Reliable connectivity isn’t just a guest perk – it’s one of the smartest investments you can make in your park’s long-term success. Consider reputation alone: today’s online reviews often hinge on Internet quality just as much as amenities like pools or playgrounds. A single negative comment about poor Wi-Fi can overshadow the rest of the guest experience and linger online far longer than the stay itself.
Retention is another critical factor. According to Bain & Company, improving customer retention by just five percent can increase profitability anywhere from 25 to 95 percent. In other words, keeping a guest happy enough to come back is far more profitable than constantly chasing new business—and Wi-Fi often makes the difference between a repeat visitor and a lost one.
Connectivity can also serve as a clear competitive advantage. In many markets, “best effort” Wi-Fi is still the norm. Parks that can instead guarantee reliable, high-capacity service set themselves apart, especially with today’s tech-heavy travelers who may need to stream, work remotely, or connect multiple devices at once.
Finally, better Wi-Fi isn’t just about guests – it helps your operations run more smoothly. A robust network powers modern property management systems, mobile check-in, and efficient staff communication. The same infrastructure that delights guests can also improve the day-to-day efficiency of your business.
Questions Every Operator Should Ask
- What minimum speeds can I realistically guarantee my guests per device?
- Is my Internet circuit a Dedicated Internet Access (DIA) line, or am I sharing with local residential traffic?
- Who is monitoring my network and supporting guests at 10 PM on a Saturday?
- Can my current system handle 3–5 devices per guest, multiplied across hundreds of sites?
If you can’t answer confidently, it may be time to rethink your park’s connectivity strategy.
Preparing for the Future
Connectivity is no longer optional – it’s core infrastructure. Parks that treat Wi-Fi as a utility, not a luxury, are the ones positioned to thrive in today’s competitive environment. AccessParks has shown that enterprise-grade connectivity is not only possible, but scalable and cost-effective for campgrounds of all sizes.
Learn More
Explore how AccessParks’ enterprise Wi-Fi can future-proof your park: AccessParks.com
Sources:
- Forbes – Customer Retention Versus Customer Acquisition
https://www.forbes.com/councils/forbesbusinesscouncil/2022/12/12/customer-retention-versus-customer-acquisition - DestinationCRM – 72 Percent of Consumers Will Switch Brands After One Bad Experience (Northridge Group Study)
https://www.destinationcrm.com/Articles/CRM-News/CRM-Featured-Articles/72-Percent-of-Consumers-Will-Switch-Brands-After-One-Bad-Experience-Study-Finds-135838.aspx - Harvard Business Review – The Value of Keeping the Right Customers (Bain & Company Research)
https://hbr.org/2014/10/the-value-of-keeping-the-right-customers
